The hot days of summer are still burning strong, and pregnant mamas everywhere are trying hard not to complain about the record-breaking temperatures. It can be a season of decreased revenue if the scorching sun keeps your clients at home, avoiding the sweat and swelling.

The moms you have worked with this summer may have been a bit cranky, tired, and over the heat waves, which can make for fewer ‘cute’ photo opportunities to share on your social pages. While our keepsakes make the perfect picture props, we realize you may want a few more ideas to get moms-to-be into your boutique, shopping, and refreshed for those marketing post-worthy photos. 

Hot Boutique Trends for Summer Shopping

Keep it Cool and Comfy

Set your A/C according to the day’s temperature and keep an eye on your clients to evaluate comfort levels. You probably have plenty of seating but adding chairs that don’t stick to sweaty skin won’t hurt!

Make sure you have cold bottled water available, perhaps next to super cute tumblers you have for sale. You can go a step further and have pitchers of fruit infused water, as well. 

Virtual Shopping

Get your boutique online and spread the word on social media. Run giveaways and specials on shipping and watch baby shower gifts, grandparent keepsakes, and products fly off your shelves. You can wrap them and include gift tags and ultrasound package information or invitations to join in-person events. 

Summer Basket Bundles

Order personalized mom beach bags in multiple colors and fill them with everything summer-inspired and keepsake related: tumbler, mineral sunscreen, sun hat, summer ultrasound magnet, beach-inspired Heartbeat Animal, digital video frame, etc. The sky is the limit when creating the basket bundle. It can include a card and gift wrapping for a shower present or can be personalized with different keepsake options. 

Mobile Scanning

Take your ultrasound business on the road and do house calls. You can include packages for gender reveal events and family gatherings.

No matter how warm it gets outside, your boutique will be the coolest place for pregnant mamas!