It seems early to think about holiday shopping, but is it ever too early to feel jolly? The truth is that families plan to start their holiday spending soon to spread out the costs this year, which means everyone is working hard to make the Nice List! 

Your boutique is in an interesting position, as you may see clients now and not again until after the holiday season. You want to get them in the spirit of gift-giving from the moment they step inside. This may mean having more transitional displays that include Halloween through Christmas items. Instead of having one basket with all accessories, separating them by holiday will be your best bet to show-off all you are offering; allowing families to choose more than one option.

Remember that your clients will be shopping for themselves, their other children that accompany them, and for family, godparents, and friends who they would like to share the experience with! Don’t limit your boutique to only one or two product selections! Deck your walls with keepsakes, gender reveal items, cards, magnets, ornaments, photo albums, books, onesies, and more! Don’t forget a seasonal photo backdrop for everyone to snap pictures for social media. 

5 Ways to Boost Holiday Sales

Pairing Heartbeat Animals with Holiday Books

Several new and famous Christmas books have been written to include animals. Pick up a few for your display and set up the coordinating Heartbeat Animals adorned in Christmas tutus, bowties, and Santa hats. You don’t have to sell the books, but it will give families the idea of including a Heartbeat Animal to their nursery or holiday décor.  (A simple ‘Christmas sloth book’ search will turn up a few cute options, as will alligators and a ‘Cajun Christmas.’)

Expand Your Selection

You need to give everyone shopping options: parents, grandparents, and siblings. Even the dads will be drawn in by their favorite sport’s mascot. The more Heartbeat Animals you have to choose from, the more likely it is for each family to bring home more than one.

Create Ideas with Place Cards

Use little note cards to plant the seeds people need to make the purchase. For example, next to our Lil' Angel Bear place a note simply stating, “An angel blessing for godparents, too.” 

Expand the options by adding labels such as, “Give faraway family the ability to see your baby every day,” near the magnetic frames.

“Giving thanks for another grandbaby,” will pair well with our White Love Bear.

Add Accessories

Dress your Heartbeat Animals up (and keep other holiday accessories nearby so they can stock up). Suggest they be used for a gender reveal announcement photo or set at an added place at the Thanksgiving table to tell family to big news.

Ornaments

Baby’s first photo can make its way on to the Christmas tree of grandparents, godparents, and parents. It will be loved every year as it is unwrapped and rehung.

Gift Wrapping

Don't forget our holiday boxes with your next order. They are the perfect touch to wrap up a Heartbeat Animal, and families can set them directly under the tree or ship them to loved ones without additional gift wrap!