Spring is a season of renewal, growth, and new beginnings—the perfect time to refresh your boutique’s offerings and plan for the months ahead! As families start heading back outside to enjoy warmer temps, expecting moms are looking for fun ways to celebrate their pregnancies. This is your chance to partner with local businesses, create special packages, and host spring events that boost your revenue while making memories for your clients.

Planning for Spring

Partner with Local Businesses for Must-Have Maternity Packages

Spring is all about collaboration and community. By teaming up with local businesses, you can create irresistible bundles that offer moms an experience they won’t find anywhere else. Consider exclusive spring-themed packages that will have moms feeling happier and healthier:

A Prenatal Wellness Package – Connect with a local pregnancy-friendly gym or yoga studio to offer a relaxation-focused bundle with an ultrasound package, Heartbeat Animal, and a free prenatal class at a partnering studio.

Host a Spring-Themed Ultrasound Event

Events create excitement, drive foot traffic, and encourage multiple sales opportunities in one day.

"Blossoming Bumps" a Spring Pregnancy Celebration

A one-day event featuring:

Special discounts on ultrasound packages

A photo station with a floral backdrop for bump pictures

Live heartbeat recording demos with My Baby’s Heartbeat Bear

A giveaway for a free Spring Maternity Package (including an ultrasound, maternity photoshoot, and Heartbeat Animal)

"Spring Into Parenthood" a Baby Shower Prep Day

Team up with local businesses to host a vendor event where expecting parents can shop for must-have baby items. Invite a local doula, photographer, boutique baby shop, and bakery for a fun-filled day. Offer special event-only discounts on heartbeat bears and ultrasound add-ons!

Create a Limited-Time Spring Bundle

Seasonal promotions with an end date create a sense of urgency, leading to higher conversion rates. Consider offering a limited-time spring package that includes a personalized item (anything from a trending water bottle to a tote bag) alongside their ultrasound and Heartbeat Animal.

Promote any new packages across social media, email marketing, and in-store displays with spring-themed messaging and colors to grab attention.

Use the Season to Drive More Revenue

Encourage Add-On Purchases – Train your team to offer Heartbeat Animals, custom accessories (like a bow or bowtie for the bear), or framed ultrasound images as easy add-ons during an ultrasound. Knowing the right moment to make the sale is key.

Create a VIP Membership – Offer a seasonal VIP membership that includes discounted ultrasounds, exclusive first access to events, and special pricing on boutique products.

Launch a Referral Program – Reward current clients who refer friends with a discount or a free or upgraded add-on.

The key to growing your boutique is to plan ahead and create unique experiences that keep clients engaged, excited, and continually coming back.

So, don’t wait—spring forward and start planning now!