This April, take advantage of the spring season by introducing themed ‘Basket Bundles’ to your store. These curated packages not only double as cute Easter basket ideas, but they enhance clients’ shopping experience and increase your revenue by encouraging larger purchases. 

Parents, grandparents, and loved ones are tired of the cold and gloomy months, ready to jump into the springtime celebrations and are looking for meaningful keepsakes and gifts, making this the perfect opportunity to present a beautiful basket featuring My Baby’s Heartbeat Bear products and complementary boutique items.

Build Your Basket Bundles

Creating appealing and valuable bundles is key to getting these out the door. Consider adding a few options:

Springtime Surprise Basket

 A My Baby’s Heartbeat Bear of choice with accessory

T-Shirt for Heartbeat Animal (Ultrasound or Gender Reveal option)

Magnetic Frame

Floral or pastel-colored swaddle blanket

Spring-themed baby book

Wooden rattle or teething toy

Gift card for a prenatal massage, facial, or pedicure

Easter Keepsake Basket

Heartbeat Bunny or Lamb 

‘My First Easter’ onesie or bib

Soft Easter-themed lovey

Ultrasound Frame (Digital or Traditional)

Set of milestone cards for Baby’s first year

Mommy & Me Pampering Basket

My Baby’s Heartbeat Bear and Accessory

Lavender-scented candle or bath soak for mom

Self-care journal for pregnancy reflections

Silk sleep mask or cozy socks

Pack of herbal pregnancy tea

Gender Reveal Basket

My Baby’s Heartbeat Bear and Accessory

Gender Reveal Cannon (feathers or confetti) or Scratch-off Card

Pink or blue accessory (tutu, bow tie, t-shirt)

Digital Ultrasound Frame

Keepsake journal 

To drive sales, consider running an “April Basket Bonus” promotion. Customers who purchase a basket receive a discount on a future ultrasound or a free add-on like a photo album or magnetic frame.

Marketing Your Baskets

Promote your bundles across multiple channels to maximize visibility and add through in-store displays: Make sure to create an eye-catching setup featuring sample baskets.  You may also decide send a targeted email highlighting the seasonal appeal and value of these bundles. Make sure to partner with local maternity photographers, doulas, or baby boutiques to cross-promote your baskets!