This April, take advantage of the spring season by introducing themed ‘Basket Bundles’ to your store. These curated packages not only double as cute Easter basket ideas, but they enhance clients’ shopping experience and increase your revenue by encouraging larger purchases. 

Parents, grandparents, and loved ones are tired of the cold and gloomy months, ready to jump into the springtime celebrations and are looking for meaningful keepsakes and gifts, making this the perfect opportunity to present a beautiful basket featuring My Baby’s Heartbeat Bear products and complementary boutique items.

Build Your Basket Bundles

Creating appealing and valuable bundles is key to getting these out the door. Consider adding a few options:

Springtime Surprise Basket

•  A My Baby’s Heartbeat Bear of choice with accessory
• T-Shirt for Heartbeat Animal (Ultrasound or Gender Reveal option)
• A Magnetic Frame
• A floral or pastel-colored swaddle blanket
• A spring-themed baby book
• A wooden rattle or teething toy
• A gift card for a prenatal massage, facial, or pedicure

Easter Keepsake Basket

• A Heartbeat Bunny or Lamb 
• A ‘My First Easter’ onesie or bib
• A soft Easter-themed lovey
• An Ultrasound Frame (Digital or Traditional)
• A set of milestone cards for Baby’s first year

Mommy & Me Pampering Basket

• A My Baby’s Heartbeat Bear and Accessory
• A lavender-scented candle or bath soak for mom
• A self-care journal for pregnancy reflections
• A silk sleep mask or cozy socks
• A pack of herbal pregnancy tea

Gender Reveal Basket

• A My Baby’s Heartbeat Bear and Accessory
• A Gender Reveal Cannon (feathers or confetti) or Scratch-off Card
• A pink or blue accessory (tutu, bow tie, t-shirt)
• A Digital Ultrasound Frame
• A keepsake journal 

To drive sales, consider running an “April Basket Bonus” promotion. Customers who purchase a basket receive a discount on a future ultrasound or a free add-on like a photo album or magnetic frame.

Marketing Your Baskets

• Promote your bundles across multiple channels to maximize visibility:
• In-store displays: Create an eye-catching setup featuring sample baskets.
• Social media posts & giveaways: Showcase your baskets on Instagram and Facebook, engaging customers with giveaways.
• Email marketing: Send a targeted email highlighting the seasonal appeal and value of these bundles.
• Collaborations: Partner with local maternity photographers, doulas, or baby boutiques to cross-promote your baskets.

Your ‘Basket Bundles’ will create a fantastic opportunity to increase revenue while putting smiles on customers’ faces!