Social Media Marketing is the #1 marketing tool for small businesses. The expense is as close to zero as you can get, and the audience reached can be unlimited. While that seems easy, keeping up with social media trends can feel overwhelming and a tad scary to jump in to, but it’s vital to keep your business seen.

Unboxing videos have become the most popular marketing trend on all social media platforms, appealing to audiences through the excitement of unveiling new products. Expecting moms are obsessing over these videos, as they are learning the hottest pregnancy products and keepsakes to add to their registries and nurseries. If you haven’t pressed record while opening your shipments of boutique items, it’s time to join in the fun!

How to Create an Unboxing Video

Equipment Needed

To create a high-quality unboxing video, you will need a few essential pieces of equipment. Invest in a good camera or smartphone with high-resolution capabilities to capture every detail of the unboxing process. A tripod will help stabilize your shots, and good lighting is crucial for showcasing the product effectively.

Planning Ahead

Before you start filming, carefully plan out your unboxing process. Make sure the product is positioned in a well-lit area with a clean background to avoid distractions. Consider practicing a few times to perfect your script/choreography and ensure you cover all the key points.

Build Suspense and Capture Excitement

Before you dive into the unboxing, build some suspense! Tease your viewers with a sneak peek of the product or share some fun facts about it. Keep them on the edge of their seats (or rockers) waiting to see what's inside, and then engage them by asking questions to encourage comments!

Edit for Impact

Once you have filmed your unboxing video, the editing process is crucial for creating a polished final product. Use editing software to trim any unnecessary footage, add music or sound effects, and enhance the overall visual appeal. Don't be afraid to add some flair to your reel - like a little dance break. The more personality you inject into your video, the more engaging it will be for your audience.

Consider adding text overlays or graphics to highlight key information.

Engage with your audience

After you have uploaded your unboxing video, engage with your audience by responding to comments and questions. Encourage viewers to like, share, and subscribe to your channel for more unboxing content. Analyze the performance of your video to understand what resonates with your audience and improve future videos.

 Remember to stay authentic, enthusiastic, and informative to build a following of unboxing enthusiasts!