A business reel is a short video for social media that showcases your boutique, the products you sell, and your services in a quick, concise, and engaging way. It is now an essential tool for attracting potential clients, as it allows you to make a strong first impression. With the continual rise of social media and new ways of marketing, a well-crafted business reel can help you stand out from the competition and increase your social media following!

Planning Your Reel

Before you start creating your reel, it's important to have a goal in mind.

Define Your Objective

What do you want to achieve with this reel? Are you unboxing products or highlighting items you want to sell? Are you introducing a new product or demonstrating your ultrasound machine’s clarity? Defining your objective will ensure your reel is focused and effective.

Know Your Audience

Understanding your target audience is crucial for creating a reel that resonates with them. Research what’s trending seasonally and add the latest music, colors, keepsakes, and images.

Craft a Story

Start with a hook to grab attention, then highlight the benefits of your product or service, and end with a strong call to action! Avoid anything too overwhelming, keeping it short and fun.

Showcase Families

Don’t be afraid to include your clients in your reels. If you have an amazing gender reveal or big sibling interaction, use the footage to draw in more business. Include testimonials, too!

Offer Exclusive Deals 

Consider providing exclusive deals or discounts for those who share your reel. You can hold a giveaway or share a secret coupon code!

Add a Call to Action

End your business reel with a clear call to action. Whether it's visiting your website, booking an appointment, subscribing to your newsletter, making an online purchase, or requesting a giftcard for a loved one, guide your viewers on the next steps they should take to reach you.