The average wait time for a prenatal appointment can be anywhere from 10 to 30 minutes. There are also times that a doctor or midwife is returning from a birth, and a patient may choose to wait longer to be seen. While most patients are very understanding, and they typically do not expect to be entertained, it is considerate to ensure that they enjoy their wait! A happy client will be more likely to spread your business by word of mouth - and even better, on social

Make the Wait Time Manageable

Update your Furniture and Layout

Pregnancy brings with it many aches and pains, so seating comfort needs to be high on your list to include for your patients. Not only should it be comfortable, but it should be pleasing to the eye and welcoming!

Add Plants and Let in Light

If you are in a windowless space, consider adding a few Light Therapy/Happy Lights in your waiting area. During the winter, most people do not receive adequate amounts of vitamin D, leading to seasonal depression or moodiness. Sitting near a light therapy lamp for several minutes can improve a patient’s mood (and experience) while she waits to be seen.

Greenery always makes a space feel well taken care of and loved.

Give Personal Attention

Train your staff to begin appointments the moment a client walks in the door. This includes reading her file before she enters. Ask about how she is feeling and if she would like a water or little snack while she waits. 

Offer Activities

Free Wifi is a given, but have you considered providing a few tablets with apps/games on them throughout the office? You can attach them to tables or have a patient check them out at the desk while they wait. You can also provide desk space or tables tall enough to sit comfortably and work at.

Consider a Social Media Photo-Opp! Create a mural or fun chalk wall decorated with your business name and the perfect place for a picture to be taken. You can include props like “28 weeks” with the corresponding fruit size of baby! Offer to take the picture, and of course, provide a great hashtag!

An Information Table

Keep local maternity and newborn photographers’ information out for patients to peruse. Consider including local doulas, birthing classes, breastfeeding support groups, boutique coupons, etc on the table as well!

Let Them Shop

Every office has the ability to bring in extra revenue with a small boutique in the waiting room. Keep several My Baby’s Heartbeat Bears and other keepsakes on display.